Sandy Lam is an Assistant Marketing Manager for a consumer-facing goods company with many household brands.
EHC: Can you please explain what you do as an Assistant Marketing Manager?
Sandy: I work on two different teams. I am on the brand licensing team. Brand licensing is when a company gives a part of its brand name or brand trademark to another company in exchange for money. On this team, I review all of the product approvals. One of the primary brand licenses is a baby brand that manufactures cribs. The baby crib company will send a sketch of the crib to me; then, I ensure safety and health regulations are met, social accountability is present, and provide product approval. Prior to approving a brand license, the performance of the partner company is evaluated to ensure it’s a good partnership. The relationship is then consistently monitored.
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